LifeGoal Investments

About LifeGoal

Get to Know the Company and Team Members

Our Mission & Investment Approach

LifeGoal's Mission

LifeGoal’s mission is to create a company that offers investment services for the Everyday American. The LifeGoal Co-Founders and brothers, Brett and Taylor Sohns, spent decades on Wall Street prior to launching LifeGoal Investments. Throughout their Wall Street careers, the following question constantly weighed on them, ‘We’re working directly with some of the wealthiest families in the country- are these really the people that need our financial guidance???’ They looked back on their roots, with a mother that was a math teacher and father that was a milk delivery man, and decided to launch LifeGoal Investments.

The goal of LifeGoal Investments is to simplify investing- we understand it is a very confusing landscape for much of the population. We focus on creating products that attempt to help meet some of the largest financial goals of the Everyday American.  We name our investments in a way that’s easy to understand- for example, our LifeGoal Home Down Payment Investment ETF. With the help of LifeGoal Investments, we hope people feel more comfortable investing in a product they understand, in an attempt to conquer their financial goals.

Investment Approach- The Simple Version

Investing is not gambling- this is the core tenet to our approach. Everyone loves to talk about their stock or investment that went up by 30%, but you probably won't hear much about their stock that dropped by 60%.

The truth is, the average investor’s returns are 2.9% per year*, which is less than half of the S&P500. Why so bad? We believe it’s because financial advisors and investors chase the short term, exciting returns, and don’t look for the long term, “boring success”, of slow and steady growth.

In a conversation between two of the wealthiest people in the world, Jeff Bezos and Warren Buffett, Bezos asked Buffett, “Your style of investing is so simple- why doesn’t everyone just copy you?” Buffett replied, “Because nobody wants to get rich slowly.”

At LifeGoal Investments we’ll look to create “boring success” for you, so you can confidently invest with us in an effort to create long term, slow and steady growth.

The Technical Version 

Our portfolios start with Risk Parity at their foundation- it’s not always clear which part of the economic cycle tomorrow will bring, and therefore we believe our clients should remain strategically invested in assets that can perform across different parts of the economic cycle. Each of our portfolios will maintain a strategic exposure to stocks, bonds, commodities/crypto, inflation-linked securities- but will also have the latitude to tactically adjust when the market presents opportunities.

With Risk Parity as the foundation of our strategic allocation we use a Risk Premia overlay to determine our asset class and security selection.

All aspects of our process are executed on while we strive to optimize for trading costs, investment costs, and tax-aware returns.

LifeGoal Investments’ Favorite Quote: “Buy on the sound of cannons, sell on the sound of trumpet.” Rothschild, 1810

 

* J.P. Morgan. “Diversification and the average investor.” Guide to the Markets, U.S., 2Q 2021, as of March 31, 2021.

Our Founders

Taylor Sohns

Taylor Sohns, MBA, CIMA®, CFP®

Co-Founder

Certifications

University of Pennsylvania, Wharton - Certified Investment Management Analyst, CIMA®

Northwestern University, Kellogg- Certified Financial Planner, CFP®


Education

Iona College (BA & MBA, Finance, Magna Cum Laude)


Work History

10 Years ‘on Wall Street’

Firms: Legg Mason, Lord Abbett, Franklin Templeton.


Personal Life

Early Days: Brett and Taylor, who are brothers, grew up with modest roots in a one red light town in Upstate NY. They’re from a large extended family where sports, music, and community were everything. Brett was always the ultimate entrepreneur and Taylor was always a numbers kid.

Now: Taylor has an awesome wife, a little girl, another on the way, and dog named Cuse. He and his family spend their weekends outdoors playing sports and listening to music with friends and family.

 

Fun Fact: Taylor’s first job as a kid was picking blueberries on the family farm.


Giving Back:

Taylor, Brett, and their sister sponsor a college scholarship each year to the student from their home town that’s shown the most grit and tenacity in sports, as well as the classroom.

Taylor Sohns

Brett Sohns, MBA, CIMA®

Co-Founder

Certifications

Harvard Business School, Online – Alternative Investments

Harvard Business School, Online – Sustainable Business Practices

University of Pennsylvania, Wharton - Certified Investment Management Analyst, CIMA®


Education

Iona College (BA, MBA)


Work History

15 Years ‘on Wall Street’

Firms: Legg Mason, BlackRock iShares, Schroders London, Hartford Funds


Personal Life

Early Days: Brett and Taylor, who are brothers, grew up with modest roots in a one red light town in Upstate NY. They’re from a large extended family where sports, music, and community were everything. Brett was always the ultimate entrepreneur and Taylor was always a numbers kid.

Now: Brett has an awesome wife, a little girl, and dog named Winston. He and his family spend their weekends hiking mountains and snowboarding back down them.

 

Fun Fact: Brett was a captain on the football team and holds the record for the most kick return yards in a career at Iona College.


Giving Back:

Taylor, Brett, and their sister sponsor a college scholarship each year to the student from their home town that’s shown the most grit and tenacity in sports, as well as the classroom.

Taylor Sohns

Brandon Copeland

Team Member

Highlights
Active NFL Player
Ivy League Professor
Forbes 30 Under 30

While many recognize this active 10-year NFL veteran for his prowess on the football field, others know him as an Ivy League professor, financial education consultant, philanthropist, or real estate developer. As a graduate of the University of Pennsylvania?s Wharton School of Business, Brandon developed a passion for personal finance – which he delivers to Penn students through his own course, “Life 101”. Copeland has also shared his financial acumen with countless others as a member of CNBC’s Financial Wellness Council and a contributing editor for Kiplinger’s Personal Finance. In 2020, Copeland received the Alan Page Community Service Award for extraordinary dedication to service, social justice, and equality. Ending the year on a high note, he was named to the 2021 Forbes 30 Under 30 list, highlighting the brightest young innovators across a variety of industries, and was awarded the NFLPA’s Community MVP on Christmas for bringing 19 other NFL players together to give $160K to over 200 families from underserved communities across the country. Brandon embodies the “More Than An Athlete” mantra through his work experience and entrepreneurial endeavors. He has used the knowledge gained in internships at firms like UBS and George Weiss Multi-Strategy Advisers to become a trusted financial wellness advocate, build a successful real estate development business, and become the first active NFL player who doubles as an Ivy League Professor
Taylor Sohns

David Leiberman

Team Member

Highlights
Co-Founded Triller- current valuation over $3 billion.

David Co-Founded the app Triller, one of the most popular social entertainment platforms in the world (currently valued at over $3 billion) and #1 Overall app on the App Store in over 50 countries.  Prior to Triller, David co-founded the app Mibblio ("Garageband for toddlers") and the Disney Frozen: Karaoke app (#1 Highest Grossing app in Music in over 100 countries on iPad and over 30 countries on iPhone).  David is also co-founder and co-owner of The Lorca, a family of contemporary rental properties in the Catskills and Adirondacks.  Most recently, David co-founded Console ("Web 3 Discord"). David graduated from Yale magna cum laude with a degree in Cognitive Science. 
 
Taylor Sohns

Penserra

Partner Firm

Founded in 2007, Penserra is an institutional financial services firm with offices located in New York, Chicago, Newport Beach, CA and the San Francisco Bay Area. Services include Global Equity Trading, Fixed Income Trading, Investment Banking, ETF Sub-Advising, Active Investment Management, and Equity Research.
 
Taylor Sohns

New York Stock Exchange (NYSE)

Partner Firm

Founded in 1792, the New York Stock Exchange (NYSE) has been the home to American capitalism for over 230 years. As an industry leader and innovator in Exchange Traded Funds (ETF), the NYSE is the largest listing and trading venue for ETFs in the world.